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About Us

Our Mission

At Direct Payment Group, we believe that businesses should have the insights on their sales data to help them remain aware of their customers and performance. By simplifying what is usually complicated and confusing about payment processing, Direct Payment group continues to offer unique solutions that empower clients to stay educated, informed and insightful about their customers.

In my youth, I’d spend my weekends helping my dad at the chain of retail stores he owned. I got to learn about the many hats he wore as a small business owner and the sacrifices he made to provide for our family. 

When I entered the financial services space, I spoke with thousands of business owners about their goals and the different methods they used to achieve them. Having the experience from my childhood allowed me to better communicate with them about their needs. 

It became clear to me that, like my father, many business owners missed out on key sales information that is necessary for growth. 

With that understanding, my WHY was born. 

Direct Payment Group is an extension of myself. My goal is to help bring clarity to owners and operators about the services they use and how they can best utilize them to understand and grow their business. 

We service companies that accept various forms of payments from their customers. 

I hope my story inspired you and I’m looking forward to hearing yours. 

Aviv Baron, Founder